Utopian Turtletop. Monsieur Croche's BĂȘte Noire. Contact: turtletop [at] hotmail [dot] com

Monday, October 31, 2005

Business notes from all over

Smith was focussed on the diminished circulation of the Tribune papers, in particular the L.A. Times and, most worryingly, Newsday, where there had been a circulation scandal. Executives presumably intent on meeting the Tribune Company's profit goals had lied about the numbers, inflating advertising rates. This forced the company to set aside ninety million dollars from 2004 earnings to settle claims from advertisers who had overpaid for phantom readers. -- The New Yorker

And what exactly is the going rate to reach phantom readers?

(Happy Hallowe'en!)

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